{"id":361,"date":"2026-01-13T05:12:58","date_gmt":"2026-01-13T05:12:58","guid":{"rendered":"https:\/\/masterseotool.com\/blog\/?p=361"},"modified":"2026-01-13T05:13:00","modified_gmt":"2026-01-13T05:13:00","slug":"page-authority-checker","status":"publish","type":"post","link":"https:\/\/www.masterseotool.com\/blog\/page-authority-checker\/","title":{"rendered":"Page Authority Checker: Measure Page Strength and SEO Potential (2026)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-13-2026-01_02_40-PM-1024x683.png\" alt=\"Page Authority Checker tool illustrating page strength and SEO potential analysis in 2026\" class=\"wp-image-375\" srcset=\"https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-13-2026-01_02_40-PM-1024x683.png 1024w, https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-13-2026-01_02_40-PM-300x200.png 300w, https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-13-2026-01_02_40-PM-768x512.png 768w, https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-13-2026-01_02_40-PM.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Visual overview of how a Page Authority Checker evaluates page strength and SEO potential.<\/figcaption><\/figure>\n\n\n\n<p>When people discuss SEO authority, they typically focus on domains. However, in practice, <strong>individual pages<\/strong> are what rank in Google, not entire websites. Two pages on the same site can perform very differently, even if the domain authority is identical.<\/p>\n\n\n\n<p>In 2026, understanding page-level strength is more important than ever. Google evaluates pages individually based on relevance, links, content quality, and overall usefulness. A strong page can rank even on a weak domain, while a weak page can fail on a strong one.<\/p>\n\n\n\n<p>A <strong><a href=\"https:\/\/masterseotool.com\/page-authority-checker\">Page Authority Checker that evaluates individual page strength and SEO potential<\/a><\/strong> helps you estimate how strong a specific page is from an SEO perspective and whether it can realistically compete in search results. It does not predict rankings or guarantee results, but it gives you a realistic signal of how competitive a page might be and where improvement is needed.<\/p>\n\n\n\n<p>This guide explains what page authority means, how a Page Authority Checker works, how to use it correctly, and how to act on the results to improve SEO performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>What a Page Authority Checker Tool Is<\/strong><\/h2>\n\n\n\n<p>A Page Authority Checker is an SEO tool that evaluates the relative strength of an individual webpage based on multiple SEO signals, primarily link-related factors.<\/p>\n\n\n\n<p>For a widely recognized industry perspective, you can also review the <strong><a href=\"https:\/\/moz.com\/learn\/seo\/page-authority\" target=\"_blank\" rel=\"noreferrer noopener\">Page Authority explanation by Moz<\/a><\/strong>, which explains how page-level link signals are modeled to estimate relative ranking strength.<\/p>\n\n\n\n<p>Page authority is a <strong>comparative metric<\/strong>, not an absolute score. It helps answer questions such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How strong is this page compared to others?<\/li>\n\n\n\n<li>Is this page competitive for search results?<\/li>\n\n\n\n<li>Which pages need more SEO work?<\/li>\n<\/ul>\n\n\n\n<p>This tool is useful for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO beginners learning page-level optimization<\/li>\n\n\n\n<li>Bloggers evaluating article strength<\/li>\n\n\n\n<li>SEO professionals analyzing competitors<\/li>\n\n\n\n<li>Website owners prioritizing SEO efforts<\/li>\n<\/ul>\n\n\n\n<p>It is important to understand that page authority is <strong>not a Google metric<\/strong>. It is an estimation designed to help decision-making, not a direct ranking factor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Why Page Authority Matters More in 2026<\/strong><\/h2>\n\n\n\n<p>SEO has shifted from domain-level dominance to page-level relevance.<\/p>\n\n\n\n<p><strong>Page-Level Ranking Focus<\/strong><\/p>\n\n\n\n<p>Google ranks pages, not websites. A single high-quality page can outperform an entire domain.<\/p>\n\n\n\n<p>According to Google\u2019s own documentation on <strong><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/how-search-works\" target=\"_blank\" rel=\"noreferrer noopener\">how Google ranks web pages<\/a><\/strong>, search systems evaluate individual URLs based on relevance, usefulness, and signals tied to that specific page\u2014not just the overall domain.<\/p>\n\n\n\n<p><strong>AI-Driven Evaluation<\/strong><\/p>\n\n\n\n<p>Modern search systems analyze content usefulness and link context at the page level.<\/p>\n\n\n\n<p><strong>Internal Competition<\/strong><\/p>\n\n\n\n<p>Large sites often compete with themselves. Page authority helps identify which pages deserve optimization.<\/p>\n\n\n\n<p><strong>Smarter SEO Strategy<\/strong><\/p>\n\n\n\n<p>Instead of spreading effort evenly, page authority allows focused improvement where it matters most.<\/p>\n\n\n\n<p>In short, page authority helps you <strong>work smarter<\/strong>, not harder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>How a Page Authority Checker Works<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.57.36-1024x769.png\" alt=\"Page Authority Checker processing multiple URLs before generating page authority results\" class=\"wp-image-374\" style=\"aspect-ratio:1.3316318038062476;width:642px;height:auto\" srcset=\"https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.57.36-1024x769.png 1024w, https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.57.36-300x225.png 300w, https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.57.36-768x577.png 768w, https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.57.36-1536x1154.png 1536w, https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.57.36.png 1938w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>The tool processes each URL before displaying page authority results.<\/em><\/figcaption><\/figure>\n\n\n\n<p>A Page Authority Checker analyzes publicly available signals related to a specific URL.<\/p>\n\n\n\n<p>Typically, it evaluates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quality and quantity of backlinks pointing to the page, which you can evaluate in detail using a <strong><a href=\"https:\/\/masterseotool.com\/backlink-checker\">Backlink Checker that analyzes referring domains, link strength, and relevance<\/a><\/strong><\/li>\n\n\n\n<li>Link diversity and relevance<\/li>\n\n\n\n<li>Overall link strength distribution<\/li>\n\n\n\n<li>Relative competitiveness compared to other pages<\/li>\n<\/ul>\n\n\n\n<p>What it <strong>can do<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estimate page strength<\/li>\n\n\n\n<li>Compare pages objectively<\/li>\n\n\n\n<li>Help prioritize SEO tasks<\/li>\n<\/ul>\n\n\n\n<p>What it <strong>cannot do<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Predict exact rankings<\/li>\n\n\n\n<li>Replace keyword research<\/li>\n\n\n\n<li>Guarantee SEO success<\/li>\n<\/ul>\n\n\n\n<p>Page authority should always be used as <strong>guidance<\/strong>, not as a final decision-maker.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>How to Use a Page Authority Checker Correctly<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.55.05-1024x573.png\" alt=\"Page Authority Checker tool interface showing URL input field for page authority analysis\" class=\"wp-image-371\" style=\"aspect-ratio:1.7863788611834759;width:648px;height:auto\" srcset=\"https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.55.05-1024x573.png 1024w, https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.55.05-300x168.png 300w, https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.55.05-768x430.png 768w, https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.55.05-1536x860.png 1536w, https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.55.05-2048x1146.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Enter the page URLs you want to analyze using the Page Authority Checker tool.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Using the tool properly prevents misinterpretation.<\/p>\n\n\n\n<p><strong>Step 1: Enter the Page URL<\/strong><\/p>\n\n\n\n<p>Use the exact URL of the page you want to analyze. Avoid homepage URLs unless that is your intent.<\/p>\n\n\n\n<p><strong>Step 2: Run the Check<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.56.08-1024x573.png\" alt=\"Bulk Page Authority Checker with multiple URLs entered for page authority checking\" class=\"wp-image-372\" style=\"aspect-ratio:1.7863788611834759;width:638px;height:auto\" srcset=\"https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.56.08-1024x573.png 1024w, https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.56.08-300x168.png 300w, https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.56.08-768x430.png 768w, https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.56.08-1536x860.png 1536w, https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.56.08-2048x1146.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Bulk URL entry allows you to check page authority for multiple pages at once.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Allow the tool to analyze the page and return a score or strength indicator.<\/p>\n\n\n\n<p><strong>Step 3: Interpret the Result<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"1024\" src=\"https:\/\/masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.57.00-954x1024.png\" alt=\"Page Authority Checker results displaying page authority scores for multiple web pages\" class=\"wp-image-373\" style=\"aspect-ratio:0.9317674463748423;width:619px;height:auto\" srcset=\"https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.57.00-954x1024.png 954w, https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.57.00-280x300.png 280w, https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.57.00-768x824.png 768w, https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.57.00-1431x1536.png 1431w, https:\/\/www.masterseotool.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-12.57.00.png 1666w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\" \/><figcaption class=\"wp-element-caption\"><em>Page authority scores help compare the relative strength of different web pages.<\/em><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher scores indicate stronger pages<\/li>\n\n\n\n<li>Lower scores indicate pages that need improvement<\/li>\n\n\n\n<li>Compare results with competitors, not in isolation<\/li>\n<\/ul>\n\n\n\n<p>A low score does not mean failure. It means opportunity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Key Features of a Reliable Page Authority Checker<\/strong><\/h2>\n\n\n\n<p>A good Page Authority Checker focuses on clarity and usability.<\/p>\n\n\n\n<p>Useful features include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Page-specific analysis (not domain-only)<\/li>\n\n\n\n<li>Clear scoring or strength indicators<\/li>\n\n\n\n<li>Fast results<\/li>\n\n\n\n<li>No forced account creation<\/li>\n<\/ul>\n\n\n\n<p>Avoid tools that promise rankings or exaggerate accuracy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Common Reasons Pages Have Low Authority<\/strong><\/h2>\n\n\n\n<p>Low page authority usually has clear causes.<\/p>\n\n\n\n<p><strong>Few or Weak Backlinks<\/strong><\/p>\n\n\n\n<p>Pages without links struggle to build authority.<\/p>\n\n\n\n<p><strong>Poor Internal Linking<\/strong><\/p>\n\n\n\n<p>Important pages buried deep in site structure lose strength.<\/p>\n\n\n\n<p><strong>Thin or Low-Value Content<\/strong><\/p>\n\n\n\n<p>Content that lacks depth attracts fewer references.<\/p>\n\n\n\n<p><strong>New Pages<\/strong><\/p>\n\n\n\n<p>Fresh pages naturally start with low authority.<\/p>\n\n\n\n<p>Page authority grows over time with consistent effort.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>What to Do If a Page Has Low Authority<\/strong><\/h2>\n\n\n\n<p>A low score is not a problem\u2014it is a signal.<\/p>\n\n\n\n<p><strong>Improve Content Quality<\/strong><\/p>\n\n\n\n<p>Add depth, clarity, examples, and real value.<\/p>\n\n\n\n<p><strong>Strengthen Internal and External Links<\/strong><\/p>\n\n\n\n<p>Use a<strong><a href=\"https:\/\/masterseotool.com\/link-analyzer-tool\"> Link Analyzer that evaluates internal and external linking structure <\/a><\/strong>to improve how authority flows to the page.<\/p>\n\n\n\n<p><strong>Earn Natural Backlinks<\/strong><\/p>\n\n\n\n<p>Promote useful content through outreach and sharing.<\/p>\n\n\n\n<p><strong>Be Patient<\/strong><\/p>\n\n\n\n<p>Authority grows gradually. Avoid shortcuts.<\/p>\n\n\n\n<p>Chasing metrics without improving real value rarely works.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Page Authority vs Domain Authority<\/strong><\/h2>\n\n\n\n<p>These metrics serve different purposes.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/masterseotool.com\/page-authority-checker\">Page Authority<\/a><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Measures individual page strength<\/li>\n\n\n\n<li>Useful for content-level decisions<\/li>\n\n\n\n<li>Helps prioritize SEO work<\/li>\n<\/ul>\n\n\n\n<p><strong><a href=\"https:\/\/masterseotool.com\/domain-authority-checker\">Domain Authority<\/a><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Measures overall site strength<\/li>\n\n\n\n<li>Useful for competitive analysis<\/li>\n\n\n\n<li>Does not reflect page performance directly<\/li>\n<\/ul>\n\n\n\n<p>Both metrics are useful when used together, not separately.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Who Should Use a Page Authority Checker<\/strong><\/h2>\n\n\n\n<p>This tool is especially helpful for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bloggers optimizing individual posts<\/li>\n\n\n\n<li>SEO professionals analyzing competitors<\/li>\n\n\n\n<li>Affiliate marketers targeting specific pages<\/li>\n\n\n\n<li>Website owners managing large content libraries<\/li>\n<\/ul>\n\n\n\n<p>Even small sites benefit from understanding page-level strength.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Common Mistakes When Using Page Authority<\/strong><\/h2>\n\n\n\n<p>Many users misuse the metric.<\/p>\n\n\n\n<p>Common mistakes include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Treating page authority as a Google ranking factor<\/li>\n\n\n\n<li>Comparing scores across unrelated niches<\/li>\n\n\n\n<li>Ignoring content quality<\/li>\n\n\n\n<li>Obsessing over numbers instead of improvements<\/li>\n<\/ul>\n\n\n\n<p>Page authority is a <strong>directional tool<\/strong>, not a scorecard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Frequently Asked Questions<\/strong><\/h2>\n\n\n\n<p><strong>Is page authority a Google metric?<\/strong><br>No. It is an SEO estimation used for analysis.<\/p>\n\n\n\n<p><strong>Does higher page authority guarantee rankings?<\/strong><br>No. Rankings depend on relevance, intent, and quality.<\/p>\n\n\n\n<p><strong>How often should I check page authority?<\/strong><br>Periodically, especially after major updates or link growth.<\/p>\n\n\n\n<p><strong>Can a new page rank with low authority?<\/strong><br>Yes, if competition is low and the intent is well-matched.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong><em>Related SEO Tools and Guides<\/em><\/strong><\/h2>\n\n\n\n<p>Page authority analysis works best when combined with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/masterseotool.com\/keywords-suggestion-tool\">Keyword research tools<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/masterseotool.com\/backlink-checker\"><strong>Backlink analysis<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/masterseotool.com\/link-analyzer-tool\"><strong>Internal linking audits<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p><em>Using multiple tools together leads to better decisions.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>A Page Authority Checker is a practical SEO tool for understanding page-level strength. In 2026, SEO success depends less on domain size and more on how well individual pages perform.<\/p>\n\n\n\n<p>This tool helps you identify which pages need attention, where to invest effort, and how to compete realistically. It does not replace strategy, but it supports it with clear signals.<\/p>\n\n\n\n<p>Focus on improving content, links, and structure. Page authority will follow naturally over time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When people discuss SEO authority, they typically focus on domains. However, in practice, individual pages are what rank in Google, not entire websites. Two pages on the same site can perform very differently, even if the domain authority is identical. In 2026, understanding page-level strength is more important than ever. Google evaluates pages individually based [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tools-tutorial"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.masterseotool.com\/blog\/wp-json\/wp\/v2\/posts\/361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.masterseotool.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.masterseotool.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.masterseotool.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.masterseotool.com\/blog\/wp-json\/wp\/v2\/comments?post=361"}],"version-history":[{"count":2,"href":"https:\/\/www.masterseotool.com\/blog\/wp-json\/wp\/v2\/posts\/361\/revisions"}],"predecessor-version":[{"id":376,"href":"https:\/\/www.masterseotool.com\/blog\/wp-json\/wp\/v2\/posts\/361\/revisions\/376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.masterseotool.com\/blog\/wp-json\/wp\/v2\/media\/375"}],"wp:attachment":[{"href":"https:\/\/www.masterseotool.com\/blog\/wp-json\/wp\/v2\/media?parent=361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.masterseotool.com\/blog\/wp-json\/wp\/v2\/categories?post=361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.masterseotool.com\/blog\/wp-json\/wp\/v2\/tags?post=361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}