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The Link Analyzer helps you review and understand the link structure of a web page or website. Link structure plays a key role in how search engines crawl, interpret, and distribute link equity across a site.
This tool exists to help you see how internal and external links are organized so you can identify weaknesses, opportunities, and structural issues that affect SEO performance.
It supports both technical audits and internal linking optimization.
This tool helps you:
Analyze internal and external links on a page
Identify how link equity may flow
Review anchor text usage
Detect missing or weak internal links
Support site structure optimization
It provides visibility into how links are used within a page or site.
Most users use this tool in workflows such as:
Enter a page or website URL
Run the link analysis
Review internal vs external links
Identify important pages with few internal links
Adjust internal linking structure
Re-check after changes
This helps improve crawl paths and topical relationships.
Internal and external links influence:
Crawl efficiency
Distribution of link equity
Topical relevance signals
Page importance within a site
User navigation and engagement
Well-structured internal linking is one of the most controllable SEO factors.
This tool is commonly used for:
Auditing internal linking
Finding orphan or weakly linked pages
Reviewing anchor text usage
Improving site architecture
Supporting topical cluster strategies
Preparing for site migrations
It is especially useful for content-heavy websites.
Shows how links are distributed on a page.
Helps evaluate how links are described.
Supports a better understanding of site architecture.
Helps guide internal linking improvements.
This tool supports analysis, not automatic fixes:
It does not change links for you
Large sites may require full crawlers
JavaScript-rendered links may not be detected
Interpretation still requires SEO judgment
Use it as a diagnostic tool, not a one-click solution.
This tool is a good fit for:
SEO professionals
Website owners
Content managers
Site architects
Affiliate marketers
Publishers managing large content libraries
You may need advanced crawlers if you require:
Full site internal link mapping
Link equity modeling
Enterprise crawl analysis
Visualization of site structure
In those cases, this tool works best for page-level and basic site checks.
To understand how to build strong internal linking structures, this full guide explains best practices and real-world strategies.
In that guide, we explain:
How internal links affect rankings
How to build topical clusters
How to avoid orphan pages
How to optimize anchor text
How to distribute link equity effectively
Read our complete guide on internal linking strategy and site structure for SEO
This helps you turn link analysis into real structural improvements.
To support link and site structure work, you may also use:
These tools help maintain a clean and effective link structure.
Do internal links really affect rankings?
Yes. Internal linking helps search engines understand page importance and topical relationships.
What is an orphan page?
A page with few or no internal links pointing to it.
Should I link to every page equally?
No. Important pages should receive stronger internal linking.
